Blog Post | Reaching out to Russian Buyers

Blogger: Dan Johnson

Position: Director

Company: TheMoveChannel.com

Blog Synopsis

At the increasingly less tender age of 34, I may not be the oldest person in the property industry, but Ive bought properties in three different continents and have been running TheMoveChannel.com for the best part of a decade, so I know a thing or two! Im not shy of learning new things though, so join me as I travel the world, guide the business through the current economic storm and educate myself on the fundamentals of investing in property.

Reaching out to Russian Buyers

By Dan Johnson

Thursday, December 04, 2008

Russian Yacht

The most popular countries and property types searched for by Russian buyers are not necessarily the ones that you might expect. We have recently been doing some analysis of search volumes by Russian users, for our new Russian Language Property Portal and used the Russian word for "property" as the basis, a term that has around 1 million monthly searches in Russian. The results were pretty surprising.

4 countries dominated the international sector:

Term                                     Monthly Volume
Property in Spain                    8100
Property in Germany               3600
Property in Ukraine               2900
Property in Bulgaria                1600

The lower than expected volumes shouldn't be misconstrued. Deeper investigation reveals that far from indicating that the market potential is less than hoped, the online behavioral patterns reveal that destinations don't play anywhere near as big a part in the way that Russians search for property online:

Term                                     Monthly Volume
House / Houses                    2.3 million
Flat / Flats                             1.3 million
Land                                      750,000
Cottages                                330,000
New Build                               90,000
Commercial Property               50,000
Country Property                     18,000
Overseas Property                   17,000
Villas                                      15,000
Elite Property                          12,000
Investment Property                10,000

Buyers in Russia seem to be much less focused in the locations that they are searching for and much more geared towards the class of property. They know what they want, but they don't yet know enough about the different international markets to have a good idea of where they want it.

No doubt this trend will change, as the proliferation of overseas property magazines currently in publications help to educate buyers about the hottest destinations around the world.

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Comments

If it might be of any help then here is another research on the topic of Russian Buyers of international real estate - who, what, where? It was originally published in Russian and I have translated it into English at http//www.english-and-russian.com/russian-buyers.html
Olga Kellen 12/16/2008 @ 00:51