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Buying off plan (often known as preconstruction) means committing to a purchase before a new development is completed, often in the early stages.
Early bird investors may be offered price incentives and attractive payment structures that allow them to enjoy capital gains as the project comes to maturity - potentially even selling their interest for a profit prior to completion.
Not all new developments are successful - some don't go up in value and some aren't completed at all, so looking at the past record of the developer and the market fundamentals is key.