This month marks the start of cruise season and Brazil is looking to build on the success of its growing tourism sector, as international visitors increasingly turn to the country.
With the Brazilian Real weak against other major currencies, Brazil’s overseas appeal is enjoying a rebound after 2016’s Summer Olympics boost; last month, the Real hit a three-month low against the dollar.
At the heart of Brazil’s tourist success is the state of Ceara, which is the number one destination in the country, known not just for its beaches, but its restaurants, shops and its world-class hospitals. The state has already seen a record number of visitors for Carnival in 2017, while foreign arrivals jumped 2.6 per cent in July. Holiday lets have also been booming, with an occupancy rate of over 75 per cent in beach hotspot Fortaleza. Indeed, a recent survey by Airbnb saw Fortaleza ranked among the world’s top 10 destinations for family holiday lets on the site – the only Latin American city to make the cut.
The region is set for a further boost in the coming decade, after its new Jericoacoara airport opened this year, opening up more access to the state’s beautiful northern beaches. Fortaleza Airport, meanwhile, currently runs over 53,000 flights a year, connecting to destinations across eight countries. The popular location is under seven hours from Miami and six hours from Lisbon. As foreigners make up an increasing part of Ceara’s tourism industry – domestic visitors currently drive most activity – places such as Fortaleza and Canoa Quebrada are well placed for more growth.
With no public rail network, cruise ships are as important as air travel is to the country’s international appeal: Ceara authorities are keen to attract more cruise tourists from overseas, building upon a first quarter of higher cruise ship passengers than the whole of 2016.
Brazil is also enjoying similar success among investors, with enquiries for the country’s real estate rising by more than 50 per cent year-on-year in Q3 2017 on TheMoveChannel.com. Ceara is again at the top of the list, accounting for more than three-quarters of all Brazilian property enquiries, followed by Bahia and Rio de Janeiro. Indeed, as well as making Brazilian property more affordable, the Real’s weakness against the dollar has also encouraged domestic tourism, as Brazilians avoid trips to expensive international destinations, further boosting the investment potential of holiday accommodation.
With Fortaleza enjoying one of the highest rates of capital growth from Brazil’s cities, the result is a market that is seeing both property sales and tourist arrivals rise.
Reserva da Praia, a developer with more than 18 years of experience in the region, has seen international interest climb as it launches its new beachfront land plots on the beachfront. Offered at 75 per cent below local market value, the uniquely large plots are 20 minutes from Canoa and an hour from the new Jericoacoara airport.
“The state is investing heavily in the region with the new airport as well as renovating the highway along this coast,” explains Reserva da Praia. “Our vision is to create an eco-friendly beachfront community with direct access to miles of golden sand beaches, feature a heliport, an onsite convenience store and bakery, walking and running trails, a soccer field, a kid’s playground, and a covered social area for outdoor grilling with panoramic ocean views.”
The beach bar and restaurant now fully operational on-site, while electricity installation to each plot is well underway and roads are in place behind the beachfront. Lots start at $59,000, but there is now “limited availability”, warns Reserva da Praia.
Build on the success of Brazil’s best beach destination
For more information on Fortaleza’s beachfront land plots, click here.