The football-themed Shankly Hotel, named after the famous manager Bill Shankly, features a mix of suites and studios, boasting 50-inch TVs, whirlpool spa baths and free Wi-Fi, plus a gym, a 500-capacity conference centre and a museum containing Shankly memorabilia from his career in the 60s and 70s. It has been so well received that it has been ranked Liverpool’s number one hotel on TripAdvisor since opening in 2015.
The rooms, with an average selling price of £95,000 and guaranteed 10.5 per cent return over 10 years, were snapped up by investors in 22 different countries, led by the UK, Europe and South East Asia.
Lead Galaxy teamed up with site owner Signature Living, trusted local market specialist Ascot Property and lead sales agent United Property to help sell out all 93 units.
Using a variety of digital channels to provide high quality leads to the agents selling the project, Lead Galaxy had an immediate impact when it kicked off its marketing activity in April 2015.
Over six months, Lead Galaxy generated a total of 982 leads and 25 sales. Campaigns through Facebook, Twitter, LinkedIn, Google AdWords, Bing ads, email, portal listings and phone calls all contributed to the winning performance, with a conversion rate of 2.55 per cent.
OPP Ventures, which the company acquired in 2014, also distributed the project to industry players, signing up 112 agents in 40 countries.
“Our role is to amplify the success of the sales agents we work with, fuelling them with high quality leads to convert into deals,” explains Dan Johnson, CEO of Lead Galaxy. “In 2016, we plan to work with more agents in different markets and languages, so we can increase the speed, shorten the project timeframe and relentlessly scale our virtual sales capacity.”
“Having a trusted team that takes care of the sales and marketing means that there’s much more time to focus on delivering a ¬first-class guest experience, which is what I’m most passionate about,” comments Lawrence Kenwright, owner of Signature Living. “The Shankly has been a great success – so much so that we’re moving our offices from the hotel to create another 30 rooms!”Google+