The state capital of New South Wales, Sydney is one of the biggest cities in Australia. Home to the iconic Sydney Opera House and the Harbour Bridge, it is an instantly recognisable metropolis to anyone around the world – precisely the reason why a company can benefit from renting serviced offices in Sydney .
For companies looking to relocate Down Under, there are few better places to look: frequently ranked in Mercers' top 10 most liveable cities in the world, it is regarded as providing its residents the highest quality of life, making it an ideal market for employees to find a home.
But it is not just residential prospects that give Sydney's profile a boost. Ranked as one of the top cities for economic innovation as well as an Alpha+ World City, it plays a crucial financial role in both Asia and the wider landscape. Combined with its reputation for fashion and you have a stylish, economically powerful and highly liveable city that is crying out for companies to base their headquarters there.
Media companies have always rented office space in Sydney, with several major newspapers established in the city. Indeed, The Sydney Morning Herald is one of the oldest papers in the country, while The Daily Telegraph, its main rival, has the international clout of News Corporation backing. TV networks also have their offices in Sydney, ranging from ABC and SBS to TBS and others.
But the biggest business is done in retail, manufacturing and property. Manufacturing remains a powerful force in the economy, but focus has shifted towards service and information sectors in recent years. Now, the city accounts for around a quarter of Australia's GDP, with many major banks and national corporations all firmly based there.
Large shopping malls and complexes ensure that occupancy rates in retail property are high too. And with hundreds of multinational corporations moving into Sydney's commercial real estate market, demand for office space is always growing.
The question is: given Sydney's financial importance and thriving office market, how long will it be until you join them?
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