Chestertons drops Zoopla for Rightmove

Chestertons has removed its properties from Zoopla and returned to Rightmove.

The agent is one of the founding members of OnTheMarket.com, the new rival portal that requires all clients to advertise on only one other site. When the site launched at the start of the year, many agents promptly took their properties down from Zoopla in favour of Rightmove. Chestertons was the biggest firm to do the opposite, describing the decision as “an easy choice”.

Since then, OnTheMarket.com has seen more agents choose to drop Zoopla in favour of Rightmove, although the exact number in recent months has become unclear, while Zoopla and the new site have often engaged in a war of words revolving around how many visits OnTheMarket.com has received.

More recently, analysts have suggested that the long-term threat for Zoopla is more likely to be an online estate agency rather than OnTheMarket.com. This month, though, Chestertons has decided to leave Zoopla and return to Rightmove.

The agency said their departure was “on amicable terms” with Zoopla, with CEO Robert Bartlett telling Property Industry Eye that it was partly a matter of perception: “We had more and more of our clients telling us that they expected to see us on Rightmove and you have to listen to your clients.”

“Ultimately, we hope that OTM will build itself up into the situation whereby Chestertons need to be on no other portal at all,” he added.

Zoopla refused to comment on the situation.

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