Through realtor.com ’s Build Your Own Haunted House buyers and sellers can build the home of their dreams and worst nightmares complete with spooky sights and sounds and share it via email, Facebook or Twitter any time during October.
Various animated and customizable options are available including lighting color to adorn the outside of the home as well as lawn features, including a customizable for-sale sign, tombstones, and skeletons.
Spooky homes also can be customized with flying features that include witches, ghosts, crows, or bats, and sounds from wailing ghosts, shrieking witches, thunder or wind to add even more fright.
Since no Halloween is complete without a creepy costume, users also have the option to place a headshot onto a zombie as part of their scary home scene. Once the house is complete, it comes alive with the sights and sounds of Halloween.
Chief Marketing Officer Nate Johnson, says, “At realtor.com, we want to make the home experience enjoyable, and what’s more fun than having the opportunity to build your own haunted house and share it with friends and family. This speaks to the brand experience we are trying to create at realtor.com.”
Users are invited to “Share the Scare” with all their friends, an option which encourages them to show off their creepy creation by either sending a “Happy Halloween” email-o-gram with a personalized note or posting their haunted house to Twitter or Facebook.
Move, Inc. operates the realtor.com website, which is the official website of the National Association of Realtors.
With relationships with more than 800 multiple listing services (MLS), realtor.com has more than 3 million US property listings, which account for more than 97% of all MLS-listed for-sale properties. More than 90% of the listings are updated every 15 minutes.