Dream Town’s Real Estate Groupon

No, you can't get a house for 50% off. However, the big real estate news yesterday was that Dream Town came out with a Groupon offer (you have to register). For $25 you get a coupon worth $1000 cash back at closing. Here are the major fine print points:

– Minimum transaction size $150,000

– Must close on the buy side or list on the sell side by 4/9/12

– Not available to current or past clients

As of this point in time, with about 3 1/2 days left, 95 coupons have been sold. The tipping point was 50 coupons, which was reached mid-day yesterday.

This idea has been kicked around for a while now and it was only a matter of time before someone did this. It's an exceptionally clever way to generate leads but you have to be big enough to be able to handle the potential influx and, arguably, you should be a full priced brokerage.

Source: Chicago Now