Hilton heads to Riviera Maya with nine new Mexico hotels

Hilton is heading to Mexico with nine new hotels unveiled at the start of 2017, including its first in Playa del Carmen.

The hospitality giant has signed a deal to develop nine new projects in various parts of the country. The Hilton brands will includ Hilton Hotels & Resorts, Curio – A Collection by Hilton, Hilton Garden Inn, Hampton by Hilton and Homewood Suites by Hilton, as well as the company’s first dual-branded property in the country.

The properties include Hilton Guadalajara Midtown, expected to open in Q1 2018, which will offer 226 rooms and be a major part of the Midtown Jalisco project; 1970 Hotel Posadas Guadalajara, Curio Collection by Hilton, a 160-room hotel in the heart of Guadalajara; Zacatecas Centro Historico, Curio Collection by Hilton; Hilton Garden Inn Merida: Hilton Garden Inn Merida, slated to open in Q1 2017, with 128 rooms in the area of Altabrisa; Hilton Garden Inn Mexico City Santa Fe; Hilton Garden Inn and Homewood Suites by Hilton Saltillo, bringing 200 rooms to the capital of Coahulia in late 2019; and Hampton Inn by Hilton Cancun.

Several Hilton properties opened in Mexico last year, including DoubleTree by Hilton Veracruz, Hilton Garden Inn Hotel Puebla Angelópolis and DoubleTree by Hilton Hotel Mexico City Santa Fe, which will be joined by Hilton Garden Inn Mexico City Santa Fe to become Hilton’s first dual-brand property in the country.

The newly announced properties contribute nearly 1,200 rooms to the hotel company’s pipeline and will join Hilton’s portfolio of more than 45 existing hotels in Mexico.

The Fives Downtown Hotel Playa del Carmen, Curio Collection by Hilton, marks the firm’s first property in the coastal town, offering 93 rooms on the Yucatán Peninsula’s Riviera Maya strip of Caribbean shoreline.

The new-build property will reflect the region’s natural offerings with a grand wall of live plants and embedded elements that emulate the roots of trees, as well as a skylight. The hotel’s rooftop will feature a restaurant, signature cocktail bar, infinity pool, pool bar and lounge.

The announcement follows the Riviera Maya winning three Travvy awards this year, including Best Wedding Destination in Mexico and South America, Best Luxury Destination in Mexico and Best Office of Tourism in Mexico.

Together, they highlight the country’s continuing tourist appeal, even as the nation is overshadowed by disagreements with US President Donald Trump over the building of his proposed wall along the border between the neighbours.

“Mexico continues experiencing impressive tourism growth, and the addition of these hotels will help satisfy the increasing demand from both leisure and business travelers,” says Juan Corvinos, managing director, development, Mexico, Central America and the Hispanic Caribbean, Hilton. “With nearly 100 open properties in Latin America, Hilton continues to actively pursue growth opportunities in the region. We currently have a robust pipeline of more than 60 hotels across Latin America, including over 30 projects in Mexico.”