Hotspots Index: Italy’s international appeal increases

Italy’s international appeal continued to increase in Q2 2016, reveals’s new Hotspots Index. The report, which maps the most searched-for locations on the property portal, found that appetite for La Dolce Vita showed no sign of stopping this spring.

Italy made up 22 of the top 50 most searched-for hotspots on in Q2 2016, up 57 per cent from Q1 2016.

Rome remained the most sought-after hotspot in the world, ranking number one in’s Hotspots Index for the fifth quarter in a row. Rome accounted for 3.06 per cent of searches in the three months to June 2016, up from 2.32 per cent in the first three months of the year and almost double its 1.57 per cent share in Q4 2015.

Italy made up four of the Top 10 hotspots alone, ahead of Portugal (3), Spain (2) and France (1). Florence soared eight places to seize second place, while Verona rose three places into fifth and Napoli jumped 14 places into ninth. The country’s growing popularity highlights how in-demand European real estate is. Indeed, Greece tripled its presence in the Hotspots Index quarter-on-quarter: three Greek hotspots were in the most sought-after real estate hotspots, including Zante (up from 45th place in Q1 2016 to 39th in Q2 2016), new entry Samos (44th place) and Kalamata (50th).

Cascais (up 13 into fourth place), Funchal and Ponta Delgada continued to attract buyers to Portugal, followed by Torres Vedras, Tavira and Alvor. Spain’s top hotspots included Malaga, Benidorm, the Province of Girona, Roquetas de Mar and Alicante, as buyers focused on the Costa del Sol and Costa Blanca.

Interest also climbed in the UK’s regional hotspot of Liverpool, with the city’s share of searches rising from 0.48 per cent to 0.82 per cent.

“Italy’s appeal has never looked stronger, with international buyers increasingly looking for property in the country,” comments Director Dan Johnson. “Interest is highest in Rome, Florence and other tourist favourites, with Italy now accounting for more of’s Top 50 hotspots than Portugal (10), Spain (7) and France (4) combined.

“The Hotspots Index provides a quarterly picture of international property demand and, while the UK has voted to leave the European Union at the end of this quarter, Brits and other buyers are still in love with European property: Europe accounted for all but two of the Top 50 hotspots in the three months to June 2016. Investors also remained keen on the UK’s regional hotspot of Liverpool, where rising employment and a growing economy have fuelled strong returns in the last year.

“How the picture will change in the three months following the UK’s EU referendum is not yet clear, whether people seek to relocate abroad, search for safe havens, or wait and see how individual markets react. With low prices in Italy, record low mortgage rates in France and signs of property recoveries in both Portugal and Spain, though, Europe remains an attractive proposition for both EU and non-EU buyers alike.”


The Top 50 Hotspots on in Q2 2016 are as follows:

1 Italy/Rome 3.06% 0
2 Italy/Florence 2.54% 8
3 France/Lyon 1.34% 2
4 Portugal/Cascais 1.29% 13
5 Italy/Verona 1.28% 3
6 Portugal/Funchal 1.19% -4
7 Portugal/Ponta Delgada 1.13% -3
8 Spain/Malaga 1.12% -2
9 Italy/Napoli 1.10% 14
10 Spain/Benidorm 1.10% -7
11 Fiji/Lautoka 1.09% -4
12 Italy/Salerno 1.07% 13
13 Italy/Lucca 1.04% 6
14 Portugal/Ericeira 0.96% -5
16 Spain/Salou 0.84% -3
16 Italy/Genova 0.84% -4
17 Italy/Benevento 0.84% New
18 United Kingdom/Liverpool 0.82% 20
19 Italy/Anzio 0.81% New
20 Portugal/Torres Vedras 0.81% 19
22 Italy/Sorrento 0.76% New
22 Portugal/Tavira 0.76% -1
23 Spain/Province of Girona 0.74% -3
24 Italy/Bari 0.73% 16
25 Italy/Trieste 0.73% -7
26 Portugal/Alvor 0.69% 7
28 Spain/Roquetas de Mar 0.68% New
28 Cyprus/Protaras 0.68% 0
29 Spain/Province of Alicante 0.65% -14
30 Spain/Benalmadena 0.61% New
31 Italy/Treviso 0.60% New
32 France/Lille 0.58% 10
33 Portugal/Vila Nova de Milfontes 0.58% New
34 Italy/Pescara 0.57% 7
35 Canada/Toronto 0.56% -3
36 Italy/Como 0.53% New
37 Portugal/Vila Real de Santo Antonio 0.53% New
38 Italy/Siena 0.53% New
39 Greece/Zante 0.52% 6
40 Italy/Malcesine 0.52% New
41 Portugal/Sintra 0.50% -12
42 Italy/Brescia 0.50% New
43 France/Avignon 0.49% -21
44 Greece/Samos 0.49% New
45 France/Marseille 0.49% -11
46 Italy/Bologna 0.48% 2
47 Italy/Cagliari 0.47% New
48 Italy/Padua 0.47% New
49 Italy/Lecce 0.47% New
50 Greece/Kalamata 0.46% New


Notes to Editors

About Lead Galaxy and

Founded in 1999, is the leading independent website for international property, with more than 800,000 listings in over 100 countries around the world, marketed on behalf of agents, developers and private owners. is one of more than a dozen international property sites operated under the Lead Galaxy brand. Lead Galaxy provides online marketing solutions to thousands of property companies worldwide, focusing on portal listings, email marketing, qualified leads, paid search and social media advertising.

The business is headquartered at 24 Jack’s Place, Corbet Place, Shoreditch, London, E1 6NN.


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