John Lewis is taking its first steps into Europe next year, with the launching of seven shops in the Netherlands.
The UK retailer currently owns 45 shops across the UK, including units at St Pancras International station and Terminal 2 at Heathrow airport, but has only recently begun to expand overseas.
In May and July this year, John Lewis opened 14 shop-in-shops across Singapore (pictured above) and the Philippines and by 2014 had opened seven shop-in-shops in South Korea. Europe, though, was off the cards – until now.
The retailer’s first physical shops in Europe will continue its existing international strategy by partnering with department store de Bijenkorf, a leading Dutch department store, to open units within their premises.
The departments, which will be between 300 and 500 square feet in size, will sell John Lewis’ own brand home and lifestyle products across bed, bath, living and gifting assortments.
“Our existing shop-in-shops in Singapore, the Phillipines and South Korea have been well received and are trading well,” says Andy Street, Managing Director, John Lewis. “Whilst we remain committed to our UK physical expansion we hope to announce more international collaborations in 2016.”
The first three will open in spring 2016 at de Bijenkorf’s flagship stores in Amsterdam, Rotterdam and The Hague. This will be followed by additional openings in Eindhoven and Utrecht by the end of next year and in Amstelveen and Maastricht in 2017.