Realtor.com is set to enter US property in a whole new way: via their television.
The company announced the new Realtor TV channel this week after agreeing a partnership with media provider RealBizMedia. The channel will begin broadcasting on the Cox cable network in the second half of 2012, with negotiations underway to expand to other networks.
Steve Berkowitz, CEO of Realtor.com operator Move Inc., commented: "With 'for-sale' inventories down across the nation, having convenient, fast and fun search options, along with the partnership of a professional agent, is important."
RealBizMedia CEO Steve Marques added: "Our experience in launching our propriety video platform positions RealBizMedia to leverage both organizations' assets and provide home buyers and folks simply interested in checking out the local market with a new way to discover real estate and connect with real estate experts across the country."