Slovenia braces for Trump tourism boost

Bled, Slovenia

Slovenia is bracing itself for a boost to its tourist industry, following the election of Donald Trump as the next President of the United States.

The connection may not be immediately apparent between the property tycoon and the European country, but the answer lies not in Donald’s career or even his campaign, but in his partner: Melania Trump. Born in Sevnica, in Slovenia’s Lower Sava Valley, America’s new First Lady has put the small town on the global map – and the local government is ready.

Melania’s chidhood home is described by officials as “one of the country’s premier wine regions, with culinary and wine trails on offer to visitors” along the Bizeljsko-Sremiška and Gornjedolenjska Wine Roads.

Landmarks and attractions include Sevnica Castle and its art gallery, 47 local churches, the archeological site of the Early Christian settlement from the 5th or 6th century at Ajdovski Gradec above Vranje, and the viewpoint of Mount Lisca (947m).

“Slovenia is a natural beauty – one of the most diverse countries in the world that combines the Alps, the Mediterranean, the Pannonia Plain and the Karst,” says Slovenia’s tourism board in an official statement.

Slovenia is already a relatively popular tourist destination, thanks to the stunning landscape of Lake Bled (pictured above), although it remains a largely undiscovered hotspot for many, particularly British holidaymakers.

“We hope [Melania becoming First Lady] will create further opportunities to showcase a country that places sustainability at the very heart of its brand, and warmly welcome anyone that would like to visit Slovenia and discover its diverse tourism offer.”

With neighbouring country Croatia’s tourism appeal influencing its property market, will Trump’s election act as an unexpected boost to Slovenia’s real estate?