Speaking at the 2013 Tourism Indaba in Durban, Tourism Minister Marthinus van Schalkwyk commented: “Our video, banner and text adverts were displayed to targeted audiences over 1.1 billion times. This complemented our online partnerships with the likes of Expedia, Facebook, TripAdvisor and WAYN.com.”
Indeed, South Africa generated “over R4.6 billion in editorial coverage for the country’s destination through global and in-country media relations work”, reports SA Commercial Property News .
That 10.2 per cent increase in arrivals to the country outperforms the average global industry growth of 4 per cent in 2012.
“We certainly performed remarkably. We are growing into a most sought-after tourist destination, with a vast array of unique experiences on offer,” added the minister.
And South Africa is not stopping there. This year, South African Tourism will open new offices in destinations as diverse as Brazil, Angola, Kenya and Nigeria.
“In positioning our country as a globally competitive and responsible tourism destination, we will, amongst other things, be raising the profile of our heritage and cultural tourism assets. This year, our Heritage and Cultural Pavilion here at the Tourism Indaba aims to profile and promote the eight world heritage sites we are proud to have in South Africa,” continued the minister.
South Africa’s steadily growing international profile follows a report from Jones Lang LaSalle, which highlighted Cape Town, Durban and Johannesburg among 20 key African cities with opportunities for commercial property growth by 2030.
Cape Town lead 20 African cities that have been labelled by Jones Lang LaSalle as key opportunities for commercial property growth by 2030.
Mark Bradford, Managing Director, Jones Lang LaSalle South Africa, said: “The last 15 years have seen economies like Brazil and China emerge and lead global growth. This was because they possessed the right balance between the consumer growth opportunity and appropriate operational infrastructure which attracted retailers. We feel now is the time for Africa to step up and take centre stage for the next 15 years.”
Thinking big this year?
Browse our listings of South African real estate: