Will Brexit boost UK tourism?

While Brexit’s impact upon the pound has been bad news for Brits travelling overseas, the EU referendum result may offer a boost to the UK tourism sector.

Sterling’s drop in value is set to create a two-fold increase in tourism for UK destinations, according to experts.

UK tourists looking to avoid overseas holidays this year, due to their increased cost, are expected to opt for domestic travel for their summer breaks. Meanwhile, visitors are predicted to pour in from overseas, as holidays in the UK just got a whole lot cheaper for those paying in other currencies. Indeed, prior to the referendum, HSBC projected a drop to as little as $1.15, below the current level, which has already stepped significantly down from its peak last year.

Since the Brexit decision, overseas travel sites have reported a significant jump in enquiries for UK holidays. Kayak noted a 54 per cent increase in US searches for fares to Britain, Travelzoo reported a 35 per cent rise and young people’s travel booking site StudentUniverse reported that flights had doubled from a year ago. Meanwhile Ctrip.com International reported that Chinese searches for UK holidays had “skyrocketed” since the vote, while British Airways owners IAG SA has stated that it is expecting the weaker pound to boost tourist flows to the UK.

Edouard Meylan, chief executive officer of Swiss watchmaker H. Moser & Cie, comments: “I wouldn’t be surprised to see Chinese and Middle Eastern tourists flocking to the UK as their purchasing value has increased. People are ready to travel to get a 5 to 10 to 20 percent discount.”

The expected boom for the UK tourism industry follows a record-breaking first quarter to 2016. VisitEngland reported the amount spent on overnight domestic holiday trips in England during Q1 2016 rose to a peak of £1.8 billion, up 23 per cent compared with Q1 2015. Domestic overnight holiday trip numbers (as reported in the Great British Tourism Survey) also hit record levels, at 7.3 million visits, up 10 per cent compared to a year earlier. Meanwhile VisitBritain has reported a 46 per cent surge in Chinese visitor numbers during 2015, which is excellent news for the UK’s luxury goods market, as well as its hospitality sector.

Colliers International concurs, observing that the hospitality industry enjoyed a 5 per cent rise in visitor numbers to the UK in the year to April 2016.

Being outside of the EU may also bring other benefits. Kurt Janson, director of the Tourism Alliance, has observed that the UK will now have the opportunity to shape its tourism industry to be more competitive than its European counterparts, as it will be freed up to address significant issues, such as the Package Travel Directive and the Tour Operators Margin Scheme in new ways.

The expected rise in domestic tourism, with more families opting for staycations due to the weaker pound, should also give the industry a boost.

Nick Varney, chairman of the British Hospitality Association, concludes: “I think that a weaker currency, particularly the pound versus the euro, is good news for tourism in this country.”

Jean Liggett, Managing Director of property investment consultancy, Properties of the World, which is currently marketing the Caer Rhun Hall hotel in North Wales, adds: “We’re likely to see a noticeable rise in investment from overseas when it comes to hotel and resort investments in the UK. Not only is demand for UK holidays expected to rise this summer, but for buyers abroad, investment in the UK is now cheaper thanks to sterling’s fall. UK investors are also likely to flock to the hotel industry, as it is set to offer more stability over the coming months than things like commodities, which are expected to endure some pretty turbulent times as the Brexit process takes shape.”

Comments

comments