Print

'Tastebud tourists' tantalised by Italy

Jaimie Kanwar

Italy's tourist market is being boosted by its culinary fame, reveals a new study...

Alison Couper, communications manager at Expedia.co.uk, explained: “our survey reveals that more than one in ten holidaymakers follow their taste buds when booking a trip overseas. People want to sample authentic Italian food in the place it was created.

”Tourists are breaking away from stereotypical food staples while on holiday, becoming more dedicated to immersing themselves in the home-grown local cuisine.

Italy has always been a strong draw for tourists, and this could potentially enhance Italy's appeal among overseas international investors.

Italy's appeal to foreign property buyers was recently highlighted by NuWire Investor, which said demand for accommodation in popular tourist spots makes it a particularly good investment.