Property Advertorial | Article Distribution Service | Real Estate Press Releases

Advertorial Service

Advertorials generate leads and build trust in your brand and offerings. They are a great way to reach a different type of audience and provide the ideal opportunity to support a property launch or introduce a new service.

For just £100 per article, you get:

Prime position in the news on TheMoveChannel.com, read by over 35,000 people
Exposure for 1 day on TheMoveChannel.com homepage, which attracts 2m views a month
Additional coverage on any relevant country or specialist portals
Permanent inclusion in the news archive and any subject-specific archives
Distribution to numerous partners that carry TheMoveChannel.com property news content
RSS feed syndication to many other news aggregator services
Your article added to more than 40 different online press release distribution wire services
Inclusion in our Daily Email Digest that is sent to tens of thousands of subscribers
Extra coverage in our Weekly Summary email sent to thousands more readers

Style Guidelines

Follow our five top tips to ensure that your article will be read by as many people as possible:

1. Headline and teaser

Often this will be your only chance to attract the attention of your audience, and you have limited time to do so this, so make it count. The teaser is a line or two that should be your hook into the story. Remember that you don't want to give the reader so much information that they don't need to click through and read the whole thing.

2. Introduction

The attention span of most readers is very short, so you need to make sure that once they've clicked through to your story, they stay there. You could try posing a question, making a controversial statement, creating a sense of urgency, offering something for nothing or including a call to action.

3. Language

Write in a simple, easy to read language style. Informal beats formal every time. Remember to check spelling and punctuation. You need to engage with your audience, so t helps to be humourous, opinionated, ironic or witty, but don't go overboard.

4. Structure

A natural flow through the article is critical to ensuring that the reader gets to the end and absorbs the message you are trying to convey.

5. Notes

Finally, and this is particularly relevant to press releases, you should include a notes section at the end, where you reference the company name, website, contact details and any background information that might be useful to journalists.